A guest post by Kacie Ricker, National Vice President, The Studio
It’s hard to believe it’s been a year since I wrote a blog post for The Studio entitled, “Game On: How 36 Hours Changed Everything.” We had just come off a 36-hour, 2.5 day product summit and days later, President and CEO, Ryan Gorman, announced Coldwell Banker’s intent to bring together the teams that support the Coldwell Banker affiliate network and the Coldwell Banker company-owned brokerage in an effort to look toward the future to proactively and strategically position the company for future competitive advantages. The move would help the company to leverage the full scale and size of Coldwell Banker to create a singular voice in the industry, with the ultimate goal of driving market share for Coldwell Banker.
The intent was for us to identify the best technology quickly, build the strategy and execute fast and aggressively. One year later, as I write this blog post, it’s incredible to see what a team of passionate, relentless product owners and team members can accomplish (despite a year of challenges that only 2020 could bring) when they put their (now) mask-wearing, social-distanced heads together.
Think it’s a lot? You’re right! When Ryan Gorman tells you to move fast and aggressively – you do! By uniting the behind the scenes teams and everyone working towards the same common goals, we’ve been unstoppable. By the end of 2020, we will have launched seven new products to the affiliate network along with countless user experience improvement updates across our existing product suite. And, while with more than 650 brokers across the Coldwell Banker network, we do still have a ways to go to achieving a true one Coldwell Banker product suite, to think we started a year ago worlds apart to being in such a stronger, unified position as a company, the progress is incredible.
And best of all, we are beginning to see the business results of this unified plan.
